Stakeholder Mapping
In today’s interconnected world, companies and organizations must navigate a complex and diverse array of stakeholders, each with unique perspectives, agendas, and communication channels. Effectively engaging with these voices is critical to success. Stakeholder mapping enables organizations to identify, understand, and prioritize their stakeholders—whether that be employees, customers, investors, regulators, NGOs or community groups—allowing for targeted, aligned engagement strategies. We do this work through rigorous research and analytics, helping you understand how your organization is perceived by the media, investors, policymakers, and the public, identifying trends and issues that matter.
Our Expertise
Our experts leverage decades of hands-on experience and trusted relationships with key decision-makers across government, industry, and civil society to provide unmatched insights. We identify and profile these key stakeholders—government officials, business leaders, civil society actors—and map their roles, priorities, and relationships. We offer detailed insights into decision-making processes, pinpoint potential bottlenecks, and assess stakeholder influence on specific issues or policies. This expertise is particularly valuable in markets experiencing government transitions, rapid structural changes, or where decision-making tends to be opaque. With a global network, we are able to deliver comprehensive mapping and strategic groundwork for navigating stakeholder dynamics and mitigating risks in complex environments around the world.
Trends We Navigate
- Increasing complexity of stakeholder relationships globally
- Diverse stakeholder expectations that shape organizational and business strategies
- Growing influence of NGOs and civil society
- Emphasis on ESG, sustainability and CSR commitments
- Rapid shifts in political and regulatory environments
- Need for transparency in stakeholder engagement
- Importance of real-time communication and feedback
- Rise of social media in stakeholder interactions
- Increased competition for stakeholders’ attention online
- The power and promise of AI for data analysis, if harnessed effectively
- Heightened need for real-time crisis management
Key Services
Custom monitoring of specific stakeholder groups.
Conducting comparative analysis of digital presence against competitors, providing actionable insights.
Qualitatively evaluating online and media presence.
Identifying allies and critics, aligning goals with stakeholder expectations.
Providing an understanding of the dynamics influencing policy implementation.
Identifying affected groups and addressing their priorities and concerns.
Pinpointing key stakeholders and developing crisis mitigation strategies.
Navigating the interests of various stakeholders to ensure approval, buy-in, and smooth transitions.
Identifying conflict sources and crafting effective resolution strategies.
Tracking perception across media, social platforms, and key stakeholder groups.
Stakeholder Mapping senior team
Meet the people who are delivering impact, knowledge, and strategic insights in this area for companies and organizations around the globe.
Featured Case Studies
An investment bank sought to stay ahead of the rapidly evolving AI policy and regulatory landscape across key global markets, including the U.S., EU, China, and emerging markets.
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A global financial services firm sought to create a new internal unit aimed at addressing the affordable housing crisis in the United States.
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A beverage company operating across the U.S. and Mexico sought to develop its identity as a socially and environmentally responsible binational organization.
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A growing tech company discovered that a key intermediary was developing a competing product and negotiating with suppliers to deny critical inputs to the company, putting its market position at risk and threatening its ability to compete effectively.
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