Reputation & Issues Tracking
Public perception shapes a company’s success, impacting customer loyalty, investor confidence, regulatory outcomes, and talent acquisition. Sophisticated, data-led reputation and issues tracking techniques can provide organizations with critical insights to navigate today’s complex and rapidly changing communication landscape.
Our Expertise
Our Reputation & Issues Tracking experts help deliver multi-channel insights on how organizations and issues are viewed by key audiences, including media, policymakers, analysts, investors and the public. We track perception trends, highlight key issues, and provide actionable qualitative insights, making us a trusted partner in reputation management.
Trends We Navigate
- Diverse audiences with varying perceptions and priorities
- Misinformation challenges
- Amplification of crises through social media and online forums
- Increased scrutiny from regulators, activists, and watchdog groups
- Polarized societal and political landscapes around the world shaping public sentiment
- Reputational risks linked to supply chain and operational transparency
- Shifting demands for corporate advocacy on social and political issues
- Shifting stakeholder expectations around diversity, equity, and inclusion (DEI)
- Evolving geopolitical tensions impacting brand perception globally
- AI-driven narratives influencing reputation and stakeholder engagement
- Integration of sustainability commitments into corporate identity
- Challenges in engaging younger, values-driven audiences
- Impact of employee activism on corporate reputation
Our Key Services
Analyzing and comparing a client’s digital and media presence.
Providing continuous analysis of a client’s reputation over time.
Identifying key issues and the influencers shaping them.
Reputation & Issues Tracking senior team
Meet the people who are delivering impact, knowledge, and strategic insights in this area for companies and organizations around the globe.
Featured Case Studies
A leading online marketplace sought to position itself as a key player in shaping EU legislative policy across a wide array of areas.
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An international foundation sought to develop a comprehensive policy engagement strategy to ensure its active participation in major global events.
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A global technology company sought to identify the most relevant areas of environmental sustainability to focus on and develop tools to track and assess global sustainability policy developments that directly impacted its business.
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A global health care company sought to navigate the complex regulatory and stakeholder landscapes in target markets to facilitate access and negotiate reimbursement agreements for its new product.
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