Corporate Positioning & Campaigns
In today’s complex environment, reputation and market position are more than assets—they’re vital to success. Effective corporate positioning and strategic campaigns build credibility, strengthen stakeholder loyalty, and provide a critical buffer for navigating challenges, ensuring companies emerge stronger from adversity.
Our Expertise
Our Corporate Positioning & Campaigns experts go beyond crafting messages—we help to shape perceptions, impact behaviors, and ultimately, drive business success. With an audience-centric strategy, we deeply understand clients’ key stakeholders. Our creativity transforms complex narratives into compelling stories that captivate and persuade. This holistic approach not only reaches audiences but also drives tangible results.
Trends We Navigate
- Increasing expectations for transparency, accountability, and sustainability in business practices
- Amplification of crises through social media and digital platforms
- Proliferation of misinformation impacting trust and credibility
- Employee activism shaping corporate narratives and public perceptions
- Rising demand for corporate advocacy on societal and political issues
- Scrutiny of supply chain practices and operational transparency
- Geopolitical tensions influencing global reputation and market positioning
- Impact of AI on public perception and reputational risk management
Our Key Services
We provide senior-level reputational and strategic counsel, conduct external landscape research, offer expert sector intelligence, and perform horizon scanning, stakeholder mapping, social influencer mapping, and competitor landscape analysis.
We specialize in intelligence gathering, narrative development and stress testing, narrative embedding, and executive coaching.
We facilitate brainstorming sessions, develop creative platforms, and craft audience- and channel-specific content.
Our comprehensive execution services include media relations, crisis management, thought leadership campaigns, social media strategy (both earned and paid), executive leadership engagement, stakeholder briefings, speechwriting, and employee engagement communications.
Featured Case Studies
A global financial technology (fintech) company was achieving excellent returns for its shareholders, but its media coverage did not align with the high quality of its business.
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A global financial services firm sought to create a new internal unit aimed at addressing the affordable housing crisis in the United States.
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A beverage company operating across the U.S. and Mexico sought to develop its identity as a socially and environmentally responsible binational organization.
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A UK-based water company faced significant reputational challenges, including sustained negative media coverage and attacks from other various stakeholders related to its use of storm overflows and supply outages affecting thousands of customers.
Learn moreCorporate Positioning & Campaigns senior team
Meet the people who are delivering impact, knowledge, and strategic insights in this area for companies and organizations around the globe.
