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Fern Duncan

Associate Partner – Integrated Communications
London

Fern Duncan is an Associate Partner at DGA Group and is based in London. She works across various sectors, helping high-profile clients, such as a large UK utilities company and a FTSE 5 FMCG, tell their stories and manage their reputations under increasingly intense scrutiny from stakeholders. 

With nearly a decade of experience, Ms. Duncan has supported a diverse range of private and listed clients, offering expertise across all aspects of communications, including financial, bondholder, corporate, digital and crisis communications.

Ms. Duncan has extensive crisis experience handling everything from large-scale to day-to-day crises, as well as highly specialised issues such as product recalls, managing communications through COVID-19, trade union negotiations, strikes, supply chain failures, mislabeled product accidents and complex legal issues. She has also advised on special situations including restructurings, administrations and refinancing for the likes of New Look, Debenhams, Thomas Cook and Travelex.

Ms. Duncan has worked on several IPOs and M&As over the years including Inspecs IPO, which won IPO of the Year, and more recently supported a € 2 billion acquisition in the TMT sector. At the end of the pandemic, she worked on a digital awareness campaign using social media channels to promote awareness of issues such as vaccine inequality and the spread of infectious diseases.

Ms. Duncan received a B.A. in Russian studies from the University of Manchester.