She is a strategic communications adviser specializing in digital and insights. Prior to joining DGA, Ms Paterson spent 10 years building data-driven digital strategies and paid campaigns for some of the biggest global brands including Madison Square Gardens and Deliveroo. Previously, Ms Paterson worked within digital teams at Milltown Partners, Edmonds Elder and Finsbury Glover Hering.​

Ms Paterson has supported high profile, private and listed, businesses leaders with their online leadership profile – developing audience led strategies and managing their activity end-to-end.

Ms Paterson also has experience across a broad range of sectors and issues from TMT, luxury, retail and consumer to M&A, profile-raising campaigns and crisis management.