Antonia Adair is an Associate Partner at DGA Group and is based in London. She is a seasoned communicator with a track record providing trusted, strategic communications counsel for UK and international clients. 

Ms. Adair is a specialist in brand positioning and corporate reputation management with a wealth of experience from a variety of sectors including public sector, financial services, pharmaceutical, energy industry and FMCG. 

She is adept at managing high stakes and complex business challenges, supporting big-ticket M&A, corporate turnarounds and strategic reorientation. She also regularly creates and oversees multi-market purpose, positioning and narrative projects as well as their translation into advocacy and campaign strategies. 

Ms. Adair holds an M.A. in broadcast journalism from City University and previously worked as a broadcast journalist for Sky News and ITN. Outside work, she enjoys spending time with her family, sailing, archery and hikes on the South Downs with her golden retriever.