case study

Tracking shifts in climate change and agriculture policy discourse

CLIENT TYPE
A global foundation

INDUSTRY
Social Impact Sector

LOCATION
Europe and North America

DURATION
6 weeks

Challenge

A foundation focused on climate change and agriculture needed to track and understand the evolving conversations, both offline and online, around their priority issues during the United Nations’ Conference of Parties (COP) climate change conference. The goal was to establish a baseline for the discussions before the event and then monitor how these conversations shifted, both during and after the summit. Understanding these shifts would help the foundation anticipate stakeholder concerns, adjust strategies, and ensure its messaging resonated with key audiences as global conversations around agriculture, climate change, sustainability, and social impact,  evolved.

Approach
  • Established baselines for key topics related to climate change and agriculture prior to COP, identifying core issues and stakeholders.
  • Tracked and analyzed real-time conversations during the event through multiple sources, including news articles, social media, audience participation, and search interest.
  • Monitored post-event discussions to identify how the narrative around agriculture and climate change had evolved, and compared it to the pre-COP baseline.
  • Analyzed data from various angles to track changes in online sentiment and topics of interest, ensuring a comprehensive understanding of the conversation’s trajectory.
Impact

Our comprehensive approach to conversation monitoring provided the foundation with critical insights into organic trends and how key audiences engaged with climate change and agriculture discussions before, during, and after COP. By identifying key shifts in the dialogue, the foundation gained a deeper understanding of how various stakeholders’ priorities evolved over the course of the event. This information allowed the foundation to better plan future engagement strategies, fine-tune messaging, and tailor programs to address emerging concerns, ensuring alignment with local and global priorities. Ultimately, this strategic monitoring empowered the foundation to enhance its advocacy efforts and reinforce its role in driving conversations on agriculture, climate change, sustainability, and social impact.