Tracking shifts in climate change and agriculture policy discourse
CLIENT TYPE
A global foundation
INDUSTRY
Social Impact Sector
LOCATION
Europe and North America
DURATION
6 weeks

A foundation focused on climate change and agriculture needed to track and understand the evolving conversations, both offline and online, around their priority issues during the United Nations’ Conference of Parties (COP) climate change conference. The goal was to establish a baseline for the discussions before the event and then monitor how these conversations shifted, both during and after the summit. Understanding these shifts would help the foundation anticipate stakeholder concerns, adjust strategies, and ensure its messaging resonated with key audiences as global conversations around agriculture, climate change, sustainability, and social impact, evolved.
- Established baselines for key topics related to climate change and agriculture prior to COP, identifying core issues and stakeholders.
- Tracked and analyzed real-time conversations during the event through multiple sources, including news articles, social media, audience participation, and search interest.
- Monitored post-event discussions to identify how the narrative around agriculture and climate change had evolved, and compared it to the pre-COP baseline.
- Analyzed data from various angles to track changes in online sentiment and topics of interest, ensuring a comprehensive understanding of the conversation’s trajectory.
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