case study

Supporting market entry for a global foundation’s initiative in Africa

CLIENT TYPE
A global foundation

INDUSTRY
Social Impact Sector

LOCATION
Africa

DURATION
1-2 years

Challenge

A global foundation sought to launch a new initiative across Africa, aiming to identify strong local partners and evaluate the most promising markets for its efforts. The foundation faced a complex landscape of diverse political, economic, and social dynamics, and needed to carefully assess local government capacity, the readiness of potential partners, and the broader market conditions in various countries. The challenge was to find the right partners and determine the most strategic markets to ensure the initiative’s success and long-term sustainability across the continent.

Approach
  • Conducted detailed political due diligence on prospective partners, evaluating options in Ghana, Nigeria, Rwanda, Senegal, South Africa, and Tanzania.
  • Worked with our local networks of experts across the continent to assess government capacity, gaining insights into each market’s political and economic environments.
  • Performed a comprehensive feasibility analysis for the initiative, identifying key local dynamics, relevant stakeholders, and opportunities for effective engagement in each target market.
Impact

With our support, the foundation successfully streamlined its resource allocation and strategically focused its efforts on high-impact markets. The thorough due diligence and market analysis enabled the foundation to identify key local partners and launch programs that have had a significant, measurable impact across multiple African markets. By understanding the unique challenges and opportunities within each market, the foundation was able to enhance its presence and influence, laying the groundwork for scalable, sustainable impact across the continent.