case study

Shaping proportionate EU tech regulation for smaller players

CLIENT TYPE
A tech industry coalition

INDUSTRY
Technology, Media & Telecommunications

LOCATION
Europe

DURATION
18 months

Challenge

Smaller tech platforms and challenger firms often struggle to make their voices heard by policymakers, as they lack the resources to engage effectively in policy discussions. These companies, which operate with differing approaches and limited capacity, needed a collective voice and a clear narrative to advocate for digital regulations that were flexible, proportionate, and reflective of the diverse nature of the internet. Without a unified platform, they risked being overlooked in the regulatory process.

Approach
  • Developed consensus-based positions and principles, producing proportionate, risk-based regulatory proposals that minimized burdens on smaller platforms while addressing diverse needs within the sector.
  • Analyzed proposed regulations, triaged information for coalition members, assessed the impact of new developments, and proactively provided counsel on next steps.
  • Maintained ongoing dialogue with relevant regulators, government officials, parliamentarians, and technology policy stakeholders to ensure that proposals were effectively communicated.
  • Drafted policy proposals for regulatory and legislative changes, and built relationships with key digital regulators, government officials, and policymakers.
Impact

The EU Commission agreed to several amendments to proposed legislation, enhancing its flexibility and proportionality to better suit the needs of smaller tech platforms. As a result, the coalition companies were recognized as key consultees in the digital regulation process, with regulators formally acknowledging the sector’s diversity in their official activities. The coalition’s advocacy efforts not only shaped the regulatory framework but also positioned its members as thought leaders in the ongoing discussions around digital policy. We continue to advise on new amendments and regulatory developments, with the regulator now considering the coalition an essential partner in shaping the future of tech regulation. This continued collaboration will ensure that the sector’s needs are consistently addressed in future regulatory updates.