Positioning an online platform at the heart of public policy discussions

A major online platform sought to engage more effectively with regulatory debates in Europe, aiming to shape the policy landscape in ways that supported its business objectives. With increasing scrutiny from regulators and policymakers, the company needed a strategic approach to influence key discussions and ensure its role as a trusted and influential stakeholder in the policymaking process.

• Advised on public affairs strategy, messaging, and positioning, ensuring alignment with the company’s long-term objectives in the regulatory environment.
• Developed a tactical rollout plan for engaging with the European Commission, European Parliament, and Member States to ensure compelling, consistent and targeted advocacy.
• Conducted in-depth analysis of legislative texts and policy documents to inform the company’s response and position on key issues.
• Provided strategic counsel on how to approach high-level stakeholder engagement, including drafting position papers and delivering tailored outreach programs.

Our comprehensive and proactive approach helped position the company as a key interlocutor in European regulatory debates. Through intensive intelligence gathering, detailed analysis of legislative developments, and the creation of strategic position papers, the company was able to actively participate in shaping discussions around critical policy issues. This elevated its profile among policymakers, ensuring that its interests were well-represented and that it was viewed as a trusted partner in future regulatory negotiations. As a result, the platform gained significant influence in ongoing debates, contributing to policy decisions that were more favorable to its business and regulatory standing. The engagement also paved the way for continued, meaningful participation in shaping the evolving digital policy landscape in Europe.