Building ESG strategy and thought leadership for a beverage company

A beverage company operating across the U.S. and Mexico sought to develop its identity as a socially and environmentally responsible binational organization. The company needed to raise its profile, particularly that of its CEO, as thought leaders on both sides of the border. In addition, the company needed a clear action plan to engage stakeholders in both countries, strategically aligning its operations with the social and environmental priorities of the regions it served. The challenge was to craft a compelling narrative and engagement strategy that would elevate the company’s standing and position it as a positive force in both national markets.

• Developed comprehensive risk and stakeholder maps for both the U.S. and Mexico, identifying key public sector actors at the federal and local levels, civil society organizations, and business and industry associations with the potential to impact or support the company’s objectives.
• Designed and assisted the company in implementing an actionable strategic engagement plan to build relationships and foster collaboration with the identified stakeholders in both countries.
• Helped the company craft a compelling corporate narrative and messaging framework highlighting its positive social and environmental impact, as well as emphasizing the company’s commitment to sustainability and corporate responsibility across the Americas.

Our advocacy and engagement efforts successfully positioned the company as a socially and environmentally responsible binational entity. By refining its messaging and engaging key stakeholders, the company has strengthened its identity as a change agent, recognized for its positive contributions in both the U.S. and Mexico. This increased recognition allowed the company to form deeper, more meaningful relationships with policymakers, civil society groups, and business associations, enhancing its credibility and influence in the region. The company’s CEO became a key figure in discussions on cross-border social and environmental issues, elevating the company’s visibility and influence. This strategic positioning not only reinforced the company’s reputation but also created new opportunities for partnerships, funding, and market expansion across the binational region.