Facilitating market access across multiple geographies

A global health care company sought to navigate the complex regulatory and stakeholder landscapes in several countries throughout the Middle East, Eastern Europe, Africa and Latin America to facilitate market entry and negotiate reimbursement agreements for its new product. The company needed a comprehensive strategy to understand the regulatory frameworks, local practices, and key stakeholders in each market. Additionally, the company sought to engage government officials, policymakers, and industry leaders to ensure product approval, secure reimbursement, and foster strong relationships for future market growth. The challenge was to align local regulations with the company’s strategic goals while positioning itself as a valuable partner to local authorities.

• Prepared in-depth analyses of the healthcare landscape, pricing and reimbursement regulations, and market access issues in each target market.
• Provided guidance on cultural and local practices in each market, providing practical recommendations for engaging with government officials and stakeholders.
• Mapped key stakeholders in each target market, analyzing their impact on the company’s priorities and developing targeted engagement strategies.
• Tailored the company’s corporate value proposition and messaging for each stakeholder, identifying opportunities for alliance-building to advance the company’s goals.
• Leveraged strong relationships in each market to facilitate discussions, raise the company’s profile, and identify local allies who could support the company’s objectives.

As a result of our strategic approach, the company received fast-track approval for its product in the target Middle Eastern country, enabling a successful market entry and rapid launch of its operations in the country. The company also secured strong support from key government officials who advocated for its new medicine, significantly enhancing its credibility and positioning in the market. In the targte Eastern European country, the company is actively engaged in negotiating an access and reimbursement agreement, with the groundwork laid for favorable outcomes due to the tailored engagement strategies and strong local partnerships established. Overall, the company’s ability to navigate regulatory complexities and engage effectively with stakeholders across these diverse markets has significantly advanced its market access and reimbursement goals, setting the foundation for continued success in these critical regions.