Elevating a diagnostics company’s profile in key Asia Pacific markets

A leading global diagnostics company sought assistance in developing and executing a public affairs strategy aimed at raising its profile with opinion leaders, government entities, and other key stakeholders in Japan, Australia, China, and South Korea. The company aimed to position itself as a trusted partner in shaping health care-related policies and securing a competitive advantage in these critical markets.

• Developed comprehensive stakeholder maps to identify key opinion leaders, government entities, and other relevant stakeholders crucial to advancing the company’s public policy objectives.
• Designed tailored public affairs strategies for each market, considering the unique policy landscapes and political dynamics in Japan, Australia, China, and South Korea.
• Leveraged our in-country networks alongside Washington, DC-based experts to gather intelligence and secure engagement opportunities with key stakeholders in government, academia, and civil society to promote the company’s policy goals.

The company successfully established key relationships with regulators, legislators, industry groups, and influential stakeholders across its target markets in Asia Pacific. These relationships enabled the company to help shape relevant healthcare policies, influence public tenders, and establish itself as a trusted source of policy expertise. This strategic positioning not only bolstered the company’s influence in key markets but also facilitated increased opportunities for market access, government partnerships, and long-term business growth in the region.