Building corporate reputation through strategic media relations for a global fintech company

A global financial technology (fintech) company was achieving excellent returns for its shareholders, but its media coverage did not align with the high quality of its business. Legacy perceptions about the company were hindering its ability to be recognized for its innovative approach and contributions to the fintech sector. The company needed help transforming its reputation and reshaping its narrative to better reflect the company’s forward-thinking technology and its positive impact on the industry. The challenge was to develop and communicate a compelling, authentic story that would resonate with both media and key stakeholders, moving beyond outdated perceptions to demonstrate the company’s track record of innovation.

• Developed new messaging, narrative, and tone of voice to better reflect the company’s innovative vision and market leadership.
• Highlighted human stories from within the business, focusing on the company’s commitment to nurturing and supporting young tech talent in the region, as a key differentiator.
• Crafted a comprehensive communications program and messaging framework to effectively showcase the company’s multifaceted impact on the industry.
• Implemented a strategic media outreach campaign to build deeper relationships with journalists, ensuring that the company’s stories were communicated in a way that resonated with target audiences.

The company has seen a significant shift in how it is covered in the media and perceived by key stakeholders. Numerous top-tier media placements have helped elevate the company’s profile, and there has been a noticeable change in the language and tone used by journalists. Coverage now reflects a deeper understanding of the innovative technology powering the company’s products, as well as the positive impact it has on the fintech sector and local communities. This transformation in media perception has strengthened the company’s reputation among key stakeholders, reinforced its position as a leader in the fintech space, and set the stage for continued growth and recognition within the industry.