Benita Lipps

Brussels

Benita Lipps is a Partner at DGA Group in Brussels. She leads the company’s Association Management Practice with a focus on elevating international associations through strategic innovation and robust organizational structures. With more than two decades of experience in association management and nonprofit strategy, Ms. Lipps has become an indispensable resource for member organisations aiming to maximize their impact within the European landscape.

Ms. Lipps’ expertise lies in aligning strategy, business model, and membership policies with the legal requirements to ensure excellence in execution. She has been instrumental in revamping the traditional association management model to offer agile and sophisticated support. Having served as a board member to associations such as the European Society of Association Executives, Ms. Lipps has guided numerous European associations, including Active House, CSC and ISPO. Acting as an independent expert for the European Commission, Ms. Lipps has played a key role in EU projects focused on culture, urban planning, gender, and innovation. Her strategic counsel has been sought after for her deep insights into nonprofit dynamics and her ability to transform diverse member needs into actionable strategies.

Ms. Lipps holds an Executive MBA from Quantic School of Business and Technology, augmenting her nonprofit expertise with advanced business acumen. Her career has been characterized by her passion for non-profit innovation, design thinking, and strategic brand management. A revered speaker and trainer, she embodies the innovative power of diversity and inclusion, championing the vital role of associations in advancing society.